Our Team’s Marketing Action Plan

Preliminary

1. Prepare a “Comparative Marketing Analysis” from  the Multiple Listing Service “MLS”, and/or TaxRoll.
2. Assist you in pricing  your home at fair market value.
3. Discuss the Marketing Action Plan.
4. Develop a buyer targeting and marketing strategy.
5. Discuss MLS showing procedures.
6. Prepare “MLS” information forms.
7. Provide “Preparation for Showing” suggestions.

 Week One

Activate Market by a Customized Direct Mail and email campaign to:                        

1. Our 500+/- Associates in our 11+ offices.                               
2. 250+/- of your neighbors.                                                        
3. 50+/- selected local Brokers’ offices.
4. 600+/- Personal Email Network of area and national “Top Producer” Realtors and International Brokers.
5. 26,000+/- Realtors by inputting information into our Regional Multiple Listing Service.
6. WWW: Provide a comprehensive local, national and wolrdwide exposure through 11+ Realty Portals and 53,000+/- Realtors websites  in over 10 languages, including http://FIR.com and my own http://JuanLuisRodriguez.com
7. Install “For Sale” sign in front of property (if applicable).
8. Present the property in our bi-weekly Sales Meetings.
9. Implement “Prospect Matching” procedures in  MLS.
10. Obtain Financing Plans alternatives from Mortgage companies.
11. Arrange for a professional 360º Virtual Tour of the property (option).
12. Work with our professional In-House Marketing and Graphic Design Department to design custom brochures/flyers/ads and to implement an individualized marketing campaign through direct mailing, newspapers and upscale magazines, as applicable.
13. Order placement in Fortune’s  "Showcase" Magazine. (widely distributed by insertion in Community and Business oriented newspapers,  placed in strategic tourists and upscale condos locations, sent by each of  Fortune's Realtors to their customers and extensive foreign distribution). 

Week Two

1. Review with you our marketing strategy and efforts.
2. Hold a “Brokers/Customers Open House” if appropriate.
3. Relay the comments of Realtors who showed it.
4. Send periodical email “Properties for Sale/Rent” Bulletin to my vast personal local, national and international prospect and Realtors database.

Week Three

1. Send a larger Flyer/Postcard Direct mailing to selected area prospects, MD’s, Bank and other executives, CPA’s, Attorneys.
2. Review/Update marketing efforts to date with you.
3. Assist you in determining if market conditions indicate an adjustment in  price and/or terms.
4. Get feed-back from other Realtors w/Listings in the area.
5. Update information on comparables sales and competition.

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